Three formats — we tailor them to the product type and the task.
Zenta builds promotional teams and executes promotion strategy on the Uzbekistan market. We work with Rx, OTC, medical devices, medical cosmetics and dietary supplements.
Format 1 — Classic promotion
Med reps, marketing, KAM. For Rx, OTC and medical devices — a full package with a fixed budget.
Med reps
- Visits to doctors — clinics, hospitals, private practices
- Pharmacy channel
- CRM reporting
- Team training and certification
Marketing
- Conferences and symposiums for doctors
- POS materials and shelf merchandising
- Loyalty programmes for pharmacies
- Advertising in professional publications
Digital
- Targeting on Telegram and Instagram
- Email campaigns for doctors
- SEO on medical portals
KAM
- Pharmacy chains
- Tenders at healthcare facilities
- Long-term contracts with distributors
Medical devices
- Demonstrations and clinical trials of equipment
- Training of medical staff
- Work with procurement committees of healthcare facilities
Who it’s for
- A new medicine or device on the Uzbekistan market
- You need a full package without diving into operations
- A predictable budget matters
Format 2 — Smart Promotion
You pay only for your team — our income is a % of sales. For products already present on the market.
We earn when you earn. Team cost + % of sales. No fixed payments without results.
Payment
- Payroll of dedicated med reps — only your team
- Management share — by a transparent formula in the contract
- Zenta commission — a % of realised sales
- Bonus for exceeding the plan
Advantages
- You pay only for your own people — not the partner’s whole staff
- Our income = your growth
- Distribution is preserved when changing partner
Launch
- Pilot — 3 months in 1–2 regions
- Audit — market, distribution, growth points
- Model — team, KPIs, payment in the contract
- Start — team and marketing from the first month
- Growth — reporting, audit, scaling
Format 3 — Dietary supplements and medical cosmetics
No med reps. Pharmacy promotion, marketplaces, digital. Its own logic — its own metrics.
The key touchpoints are the pharmacist at the counter, the product card on a marketplace, and targeting in digital. Not classic detailing.
Pharmacy promotion
- Training pharmacists — product properties and advantages
- Loyalty programmes for pharmacy staff
- Merchandising and shelf placement
- POS materials
- Share-of-shelf monitoring
Marketplaces
- uz, uzum market, wildberries uz, yandex market, ozon
- SEO of product cards in Russian and Uzbek
- Content: photo, video, rich content
- Ad management and analytics